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Why The Beauty Company?

When you become a TBC client, you're in beautiful company.

New or established brand, indie darling or corporate visionary, The Beauty Company (TBC) is a strategy firm that creates blockbuster beauty successes by developing the right concept, the right brand and the right marketing support to secure both sell-in and sell-through at retail. We are experts at product concept ideation and testing; brand strategy and identity development; industry and consumer marketing; and beauty product testing groups (claims, testimonials, and before & after picture development). TBC has worked with clients at every stage of development—from startups to 13 of the top 15 global beauty companies, and we have a proven and award-winning track record in skincare, makeup, hair care, fragrance, devices and beauty focused supplements.

We are the ideal partner for retailers seeking private-label development; celebrities or doctors seeking to create their own brands and bring them to market; manufacturers and raw-materials suppliers looking to expand their product innovations or optimize their technologies or formulations; venture capitalists considering investment opportunities in newly developed or refreshed brands; salons/spas seeking assistance on how to grow their private-label and personal-care businesses; beauty brands looking to rebrand, reposition or expand existing assortments, as well as develop new SKUs/product lines; and emerging entrepreneurs with that passionate spark of an idea, ready to turn those ideas into the next big thing.

Contact us for our real world case studies and references.

Our Team

Alisa Marie Beyer

Founding Partner & CEO

Kali Edwards

Graphic Design Manager

Katherine Sutton

Manager

Colby Caldwell

Marketing Manager

Debby Muller Fisher

Director

Katherina Moeller

Associate